🏈 Tickets to This Year's Super Bowl Will Come With Souvenir NFTs
🏆 Attendees of Super Bowl LVI will receive commemorative NFTs alongside their tickets, as part of a deal between the NFL and Ticketmaster.
Ticketholders of the Super Bowl LVI will receive a souvenir NFT along with their ticket, as part of a partnership between the NFL and Ticketmaster.
The NFT will be marked with the fan's unique section, row, and seat, according to a press release accompanying the announcement.
“Don’t walk in front of me… I may not follow Don’t walk behind me… I may not lead Walk beside me… just be my friend” ― Albert Camus
For the time being, the NFL is issuing NFTs as a "digital keepsake," but it is evaluating the space "for future ticketing and event engagement opportunities," said the league's SVP of Club Business Development, Bobby Gallo.
"Collecting ticket stubs has always been something our fans love to do, especially for the season’s biggest game, and offering customized Super Bowl NFTs allows us to enhance the gameday experience," Gallo added.
Alongside fans' souvenir NFTs, the NFL is also releasing a series of seven historic commemorative NFTs in the run-up to Super Bowl LVI. One NFT will be released each day from February 6 to February 13, when an NFT featuring the current Super Bowl LVI ticket artwork will be released.
NFTs for the participating teams, the Los Angeles Rams, and the Cincinnati Bengals have also been released; the winning team will also be commemorated with a final NFT after the game.
It's not the first time the NFL and Ticketmaster have experimented with commemorative NFTs; last year, attendees of games from November through the end of the year were able to claim a "virtual commemorative ticket" as an NFT.
The Super Bowl is set to be something of a coming-of-age party for cryptocurrency, with a big advertising push from crypto businesses accompanying the event.
Crypto exchanges FTX and Crypto.com have both bought prestigious ad slots during the event, while rumors abound that Bored Ape Yacht Club could figure as part of the half time show, which features rappers Eminem and Snoop Dogg—both of whom own BAYC collectibles.
