✨Adidas Goes in On Metaverse With Coinbase Partnership and Real Estate in The Sandbox
💰Adidas Says the Metaverse Is ‘Exciting,’ Reveals Partnership With Coinbase
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The international shoe and sportswear company Adidas announced partnership with the cryptocurrency exchange Coinbase. Two days prior, The Sandbox tweeted about the popular shoe company and showed a video clip of Adidas real estate in the Sandbox metaverse.
According to a recent statement from an Adidas spokesperson speaking with City A.M.’s Lily Russell-Jones, the company is very focused on the metaverse. “The Metaverse is currently one of the most exciting developments in digital, making it an interesting platform for Adidas,” the company spokesperson explained to Russell-Jones on Thursday. It all started on Monday, November 22, when The Sandbox tweeted about it.
The Sandbox @TheSandboxGameHey @adidasoriginals, impossible is nothing in the Metaverse. What if we invite all of the original thinkers and do-ers to design our future together? https://t.co/xQrfAWHBky https://t.co/fTCaqf6fho
Following the tweet from Adidas, Coinbase affirmed the partnership and said: “gm @adidasoriginals.
Welcome to the party, partner.” Coinbase also tweeted a handshake emoji to Adidas as well in the thread. Adidas may have gotten the hint to step up its metaverse game when it was revealed its main competitor, Nike, is seemingly getting ready to step into the metaverse and the world of non-fungible token (NFT) technology.
It looks like the Fidgital might be the future, and IRL sneaker wars could migrate into NFTs and virtual reality soon...
Adidas’s had incredible hits with Yeezy’s and metaverse exploration comes at the peak of Crypto explosion and with all their resources that can really make an impact for the brand!