Rolling Stone Mints First-Ever NFTs With Bored Ape Yacht Club
Rolling Stone magazine entered the non-fungible token market MINTing covers created in partnership with the Bored Ape Yacht Club.
Rolling Stone released the aforementioned NFTs as part of the collaboration, which also saw the sale of 2,500 limited-edition paper magazines featuring a Boring Ape on the Rolling Stone magazine cover.
The auctions for the NFTs in question were listed on SuperRare.
“We are thrilled to collaborate with Bored Ape Yacht Club,” Gus Wenner, President and COO of Rolling Stone, said in a statement. “The cultural groundswell associated with these artists is in line with movements Rolling Stone has covered for decades. The Bored Apes’ shared love of music and counter-culture made them fantastic collaborators to bring this unique project to life with.”
“We’re excited to partner with Rolling Stone for these two NFTs, and to feature a Bored Ape (as well as a Mutant Ape) on one of the most iconic covers in the world,” Gordon Goner, the pseudonymous co-founder of the BAYC, added. “The aesthetic of the Bored Ape Yacht Club is deeply indebted to the music we loved growing up and partnering with Rolling Stone for these special NFTs is the perfect way to pay homage to those influences.”
Rolling Stone also launched a physical limited-edition zine featuring the art, but is now sold out. However, the NFT collection will be available to purchase on November 8, with the platform to be confirmed.
The Economist sold one of its covers as an NFT for $419,000 just two weeks ago, TIME released multiple digital covers earlier this year, and The New York Times took in half a million dollars in March for an NFT of a column.
That's hardly an exhaustive list. In April, Playboy began issuing NFTs chronicling nearly seven decades of photography and art from the magazine, including pictures of classic centerfolds. And Fortune's August NFTs, which sold on the OpenSea marketplace, changed depending on who bid on them.