SHIB Leaps another 16% After Binance Listing, Times Square Advertisement

Videos hit the web yesterday showing a massive Shiba Inu coin advertisement in New York’s Times Square. Since then, the token has risen double-digits.

“We will reach the moon soon,” reads the gigantic digital billboard. Next to the crypto industry’s mantra is a cartoon Shiba Inu dog in a dress shirt and tie, mimicking the Wall Streeters of yesterday just a 20-minute drive from Times Square.

SHIB is an Ethereum-based token created by a pseudonymous developer going under the alias of Ryoshi.

Launched in August 2020, it has garnered plenty of attention within the crypto industry in recent months—in no small part due to the indirect involvement of Vitalik Buterin, co-founder of Ethereum.

Last week, SHIB broke into the top ten cryptocurrencies, having flipped both Dogecoin and the USDC stablecoin. The asset is changing hands at $0.00007320 at press time, 15% away from the coin’s all-time high last week, according to CoinGecko.